SMEAL WIKI

Leader-Driven Primacy: How Attribute Order Can Affect Consumer Choice

Kurt A. Carlson, Meg Meloy, J. Edward Russo
Year2005
VenueSSRN Electronic Journal
Typearticle
Citations5
DOI10.2139/ssrn.2277127
OpenAlexW2288848556

Topics

Decision-Making and Behavioral EconomicsAffect (linguistics)Order (exchange)BusinessPsychologyMarketing