SMEAL WIKI

Contained: why it’s better to display some products without a package

Courtney Szocs, Sara Williamson, Adam J. Mills
Year2021
VenueJournal of the Academy of Marketing Science
Typearticle
Citations18
DOI10.1007/s11747-021-00800-3
OpenAlexW3198383972

Topics

Consumer Packaging Perceptions and TrendsNaturalnessPackaging and labelingProduct (mathematics)BusinessMarketing