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Buyer participation in outsourced new product development projects: The role of relationship multiplexity

J.H. Slot, Stefan Wuyts, Inge Geyskens
Year2020
VenueJournal of Operations Management
Typearticle
Citations32
DOI10.1002/joom.1085
OpenAlexW3011508506

Topics

Outsourcing and Supply Chain ManagementBusinessNew product developmentOutsourcingProduct (mathematics)Affect (linguistics)