Social marketing

Field
Subfield
Domain
OpenAlex	C2777754422

Smeal faculty

• Stefan Wuyts - score 0.9
• Marvin E. Goldberg - score 0.7

Papers

• Social Networks and Marketing (2007) - cites 281
• Social Marketing: Are We Fiddling While Rome Burns? (1995) - cites 119
• Social Networks in Marketing (2007) - cites 50