Regulatory focus theory

Field
Subfield
Domain
OpenAlex	C191160116

Smeal faculty

• Federica Pinelli - score 1.0
• J. Andrew Petersen - score 0.6

Papers

• Marketing Communication Strategies and Consumer Financial Decision Making: The Role of National Culture (2014) - cites 138
• Regulatory Focus and Fit Effects in Organizations (2020) - cites 136