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Diversification (marketing strategy)
OpenAlex concept - C180916674
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OpenAlex
C180916674
Smeal faculty
Jingzhi Huang
- score 1.6
Keran Zhao
- score 0.7
Rodney Erickson
- score 0.7
Brent B. Moritz
- score 0.7
Wenpin Tsai
- score 0.7
Trevor Israelsen
- score 0.7
Charles F. Nicholson
- score 0.7
Liang Peng
- score 0.6
Daniel Aobdia
- score 0.6
Giang Nguyen
- score 0.6
Charles C. Snow
- score 0.5
Gerald Susman
- score 0.5
Stephen Lenkey
- score 0.5
Papers
Social capital, strategic relatedness and the formation of intraorganizational linkages
(2000)
- cites 714
Stock market reaction to strategic investment decisions
(1990)
- cites 384
COVID-19 and the agri-food system in the United States and Canada
(2020)
- cites 198
Inter-industry network structure and the cross-predictability of earnings and stock returns
(2014)
- cites 113
Time Variation in Diversification Benefits of Commodity, REITs, and TIPS
(2011)
- cites 71
"On Measuring Economic Diversification": Comment
(1978)
- cites 49
Time Variation in Diversification Benefits of Commodity, REITs, and TIPS
(2010)
- cites 34
The defense industry in the post-cold war era : corporate strategies and public policy perspectives
(1998)
- cites 27
Does the Diversification Potential of Securitized Real Estate Vary Over Time and Should Investors Care?
(2012)
- cites 16
Cancellable Insider Trading Plans: An Analysis of SEC Rule 10b5-1*
(2019)
- cites 15
Smart Beta Equity Investing Through Calm and Storm
(2015)
- cites 3
22 Traditional Authority in Social Context: Explaining the Relation between Types of Family and Types of Family-Controlled Business Groups
(2023)
- cites 2
Navigating Product Diversification in Live Streaming E-commerce: Evidence from Douyin Platform
(2025)
- cites 1
Managing paradoxical trade-offs: Sustainability and diversification strategies of supply managers
(2025)
- cites 0