Diversification (marketing strategy)

Field
Subfield
Domain
OpenAlex	C180916674

Smeal faculty

• Jingzhi Huang - score 1.6
• Keran Zhao - score 0.7
• Rodney Erickson - score 0.7
• Brent B. Moritz - score 0.7
• Wenpin Tsai - score 0.7
• Trevor Israelsen - score 0.7
• Charles F. Nicholson - score 0.7
• Liang Peng - score 0.6
• Daniel Aobdia - score 0.6
• Giang Nguyen - score 0.6
• Charles C. Snow - score 0.5
• Gerald Susman - score 0.5
• Stephen Lenkey - score 0.5

Papers

• Social capital, strategic relatedness and the formation of intraorganizational linkages (2000) - cites 714
• Stock market reaction to strategic investment decisions (1990) - cites 384
• COVID-19 and the agri-food system in the United States and Canada (2020) - cites 198
• Inter-industry network structure and the cross-predictability of earnings and stock returns (2014) - cites 113
• Time Variation in Diversification Benefits of Commodity, REITs, and TIPS (2011) - cites 71
• "On Measuring Economic Diversification": Comment (1978) - cites 49
• Time Variation in Diversification Benefits of Commodity, REITs, and TIPS (2010) - cites 34
• The defense industry in the post-cold war era : corporate strategies and public policy perspectives (1998) - cites 27
• Does the Diversification Potential of Securitized Real Estate Vary Over Time and Should Investors Care? (2012) - cites 16
• Cancellable Insider Trading Plans: An Analysis of SEC Rule 10b5-1* (2019) - cites 15
• Smart Beta Equity Investing Through Calm and Storm (2015) - cites 3
• 22 Traditional Authority in Social Context: Explaining the Relation between Types of Family and Types of Family-Controlled Business Groups (2023) - cites 2
• Navigating Product Diversification in Live Streaming E-commerce: Evidence from Douyin Platform (2025) - cites 1
• Managing paradoxical trade-offs: Sustainability and diversification strategies of supply managers (2025) - cites 0