SMEAL WIKI

The Impact of Consumer Returns on the Multichannel Sales Strategies of Manufacturers

Paolo Letizia, Morteza Pourakbar, Terry P. Harrison
Year2017
VenueProduction and Operations Management
Typearticle
Citations102
DOI10.1111/poms.12799
OpenAlexW2762871154

Topics

Supply Chain and Inventory ManagementProduct (mathematics)BusinessCannibalizationMarketingValue (mathematics)