SMEAL WIKI

The Dissonance Model in Post-Decision Product Evaluation

Joel B. Cohen, Marvin E. Goldberg
Year1970
VenueJournal of Marketing Research
Typearticle
Citations54
DOI10.2307/3150288
OpenAlexW4232373083

Topics

Advanced Research in Systems and Signal ProcessingCognitive dissonanceProduct (mathematics)PsychologySocial psychologyComputer science