SMEAL WIKI

Sounds like a healthy retail atmospheric strategy: Effects of ambient music and background noise on food sales

Dipayan Biswas, Kaisa Lund, Courtney Szocs
Year2018
VenueJournal of the Academy of Marketing Science
Typearticle
Citations250
DOI10.1007/s11747-018-0583-8
OpenAlexW2802426144

Topics

Multisensory perception and integrationLoudnessQUIETNoise (video)Volume (thermodynamics)Business