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Prosocial Behavior or Bystander Effect? The Role of Virtual Crowdedness in Encouraging User Contribution of a Mobile Virtual Community

Tae Hun Kim, Chenhui Guo, Anjana Susarla, V. Sambamurthy
Year2017
VenueSSRN Electronic Journal
Typearticle
Citations2
DOI10.2139/ssrn.3065303
OpenAlexW3101126229

Topics

Digital Marketing and Social MediaBystander effectProsocial behaviorPsychologyVirtual communitySocial psychology