SMEAL WIKI

Peer Influence in Online Social Games: Understanding its Effect on Willingness to <i>Play</i> and Willingness to <i>Pay</i>

Chenhui Guo, Xi Chen, Paulo Góes, Cheng Zhang
Year2015
VenueSSRN Electronic Journal
Typearticle
Citations0
DOI10.2139/ssrn.2686965
OpenAlexW2148251287

Topics

Digital Marketing and Social MediaWillingness to payPsychologySocial psychologyPeer effectsEconomics