SMEAL WIKI

MARKETING LOGISTICS VALUE: MANAGING THE 5 P'S.

Joseph C Andraski, Robert A. Novack
Year1996
VenueJournal of Business Logistics
Typearticle
Citations30
DOI(no DOI)
OpenAlexW1508597691

Topics

Quality and Supply ManagementBusinessMarketingValue (mathematics)Computer scienceMachine learning