SMEAL WIKI

Incumbent and non-incumbent salesperson consultation in the pre-decision stage of organizational purchasing

Leff Bonney, Bryan Hochstein, Brett Christenson, Ellis Chefor
Year2019
VenueIndustrial Marketing Management
Typearticle
Citations3
DOI10.1016/j.indmarman.2019.09.012
OpenAlexW2986688366

Topics

Customer Service Quality and LoyaltyPurchasingBusinessMarketingContingencyVendor