SMEAL WIKI

Hidden power: Impact of the “snippet” on online consumer engagement

Wael Jabr, Ritu Lohtia, Yi Zhao, Monica D. Guillory
Year2022
VenueElectronic Commerce Research and Applications
Typearticle
Citations2
DOI10.1016/j.elerap.2022.101196
OpenAlexW4294307931

Topics

Digital Marketing and Social MediaSnippetComputer scienceRendering (computer graphics)World Wide WebFeature (linguistics)