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Developing Discriminating Consumers

Donald F. Roberts, Peter G. Christenson, Wendy A. Gibson, Linda Mooser, Marvin E. Goldberg
Year1980
VenueJournal of Communication
Typearticle
Citations70
DOI10.1111/j.1460-2466.1980.tb01996.x
OpenAlexW2083747203

Topics

Consumer Behavior in Brand Consumption and IdentificationLibrary sciencePublic opinionAssociation (psychology)SociologyPsychology