SMEAL WIKI

Contextual effects of color on food choices: Red ambient color induces indulgence

Courtney Szocs, Annika Abell, Ruta Ruzeviciute, Yeseul Kim, Dipayan Biswas
Year2024
VenueJournal of Consumer Psychology
Typearticle
Citations2
DOI10.1002/jcpy.1445
OpenAlexW4404328454

Topics

Color perception and designIndulgencePsychologyFood scienceFood choiceCognitive psychology