SMEAL WIKI

Consumer Substitution Decisions: An Integrative Framework

Rebecca W. Hamilton, Debora V. Thompson, Zachary G. Arens, Simon J. Blanchard, Gerald Häubl, P.K. Kannan, Uzma Khan, Donald R. Lehmann, Meg Meloy, Neal G. Roese, Manoj Thomas
Year2014
VenueAlexandria (UniSG) (University of St.Gallen)
Typearticle
Citations1
DOI(no DOI)
OpenAlexW3121929920

Topics

Energy, Environment, and Transportation PoliciesSubstitution (logic)BusinessMarketingProcess managementComputer science