SMEAL WIKI

An Investigation of Consumer Subjective Knowledge in Frontline Interactions

Bryan Hochstein, Willy Bolander, Brett Christenson, Alexander B. Pratt, Kristy E. Reynolds
Year2021
VenueJournal of Retailing
Typearticle
Citations30
DOI10.1016/j.jretai.2020.10.003
OpenAlexW3123063598

Topics

Consumer Behavior in Brand Consumption and IdentificationStaffingBusinessMarketingTacit knowledgeKnowledge management