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Television advertising
OpenAlex concept - C2992153596
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OpenAlex
C2992153596
Smeal faculty
Marvin E. Goldberg
- score 1.5
Papers
Children's Use of Cognitive Defenses Against Television Advertising: A Cognitive Response Approach
(1988)
- cites 264
Children's Reactions to Television Advertising: An Experimental Approach
(1974)
- cites 87
A Quasi-Experiment Assessing the Effectiveness of TV Advertising Directed to Children
(1990)
- cites 70