Television advertising

Field
Subfield
Domain
OpenAlex	C2992153596

Smeal faculty

• Marvin E. Goldberg - score 1.5

Papers

• Children's Use of Cognitive Defenses Against Television Advertising: A Cognitive Response Approach (1988) - cites 264
• Children's Reactions to Television Advertising: An Experimental Approach (1974) - cites 87
• A Quasi-Experiment Assessing the Effectiveness of TV Advertising Directed to Children (1990) - cites 70