SMEAL WIKI
Home
Network graph
Departments
Topics
Papers
Service and Product Innovation
OpenAlex topic - T11114
Field
Business, Management and Accounting
Subfield
Marketing
Domain
Social Sciences
OpenAlex
T11114
Smeal faculty
Marvin E. Goldberg
- score 1.0
Johanna H. Slot
- score 1.0
Papers
Social Marketing: Are We Fiddling While Rome Burns?
(1995)
- cites 119
When High-End Designers Partner With Low-Cost Retailers: Bridging the Access Gap
(2018)
- cites 0