Service and Product Innovation

Field	Business, Management and Accounting
Subfield	Marketing
Domain	Social Sciences
OpenAlex	T11114

Smeal faculty

• Marvin E. Goldberg - score 1.0
• Johanna H. Slot - score 1.0

Papers

• Social Marketing: Are We Fiddling While Rome Burns? (1995) - cites 119
• When High-End Designers Partner With Low-Cost Retailers: Bridging the Access Gap (2018) - cites 0