SMEAL WIKI

Using “Super Apps” in Online Retailing Operations: Evidence From a Large Hotel Chain

Chenhui Guo, Bin Zhang, Xi Chen, Paulo Góes
Year2024
VenueProduction and Operations Management
Typearticle
Citations7
DOI10.1177/10591478231224908
OpenAlexW4391539904

Topics

Digital Marketing and Social MediaBusinessProduct (mathematics)Database transactionPaymentRevenue