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Pay Easy, Buy More: An Empirical Study of the Purchase Feature in Social Media Apps
Chenhui Guo
, Bin Zhang, Xi Chen, Paulo Barcelos Goes
Year
2017
Venue
Journal of the Association for Information Systems
Type
article
Citations
2
DOI
(no DOI)
OpenAlex
W2769220672
Topics
Technology Adoption and User Behaviour
Social media
Computer science
Feature (linguistics)
Empirical research
Business