SMEAL WIKI

Heightening Adolescent Vigilance toward Alcohol Advertising to Forestall Alcohol Use

Marvin E. Goldberg, Keith E. Niedermeier, Lori J. Bechtel, Gerald J. Gorn
Year2006
VenueJournal of Public Policy & Marketing
Typearticle
Citations57
DOI10.1509/jppm.25.2.147
OpenAlexW2004682694

Topics

Substance Abuse Treatment and OutcomesPersuasionPsychologyAlcohol advertisingReactanceCoping (psychology)